Would you use jelly beans as a measurement tool? Well, the advertising company hired by Kia Motors thinks they’re a good way to compare volume: the company’s latest commercial for the Kia Soul CUV does away with those weird hamsters and instead fills the boxy little vehicle with bazillions of jelly beans.
Yep, in a commercial that compares the Soul with a Honda Fit, the “tech guy” positions two massive hoppers of multicolored jelly beans (seven flavors of an unknown brand of minibeans) above open sun roofs on the two vehicles and lets the sugar fly. You can watch the commercial here:
According to Kia, the Soul can take “a whole lot more” beans, given that the Korean car’s internal volume is 121 ft³ compared to the Honda’s volume of 110.4 ft³. The ad doesn’t explain why Kia didn’t compare their CUV with Honda’s HR-V (the logical comparison), but it’s probably because the two are almost exactly the same size… No word on how many jelly beans it takes to fill a volume of 10.6 cubic feet, much less how many of the sugary treats the advertisers shoveled into the nearest dumpster after the filming. Let’s see: 250 cubic feet of jelly beans… is a lot.
Oh, well, at least they weren’t using Jelly Belly beans, ‘cause they’re not labeled (and there are only seven colors). Maybe they were one of those off-brands that all taste the same?
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| What a waste! |
Yep, in a commercial that compares the Soul with a Honda Fit, the “tech guy” positions two massive hoppers of multicolored jelly beans (seven flavors of an unknown brand of minibeans) above open sun roofs on the two vehicles and lets the sugar fly. You can watch the commercial here:
According to Kia, the Soul can take “a whole lot more” beans, given that the Korean car’s internal volume is 121 ft³ compared to the Honda’s volume of 110.4 ft³. The ad doesn’t explain why Kia didn’t compare their CUV with Honda’s HR-V (the logical comparison), but it’s probably because the two are almost exactly the same size… No word on how many jelly beans it takes to fill a volume of 10.6 cubic feet, much less how many of the sugary treats the advertisers shoveled into the nearest dumpster after the filming. Let’s see: 250 cubic feet of jelly beans… is a lot.
Oh, well, at least they weren’t using Jelly Belly beans, ‘cause they’re not labeled (and there are only seven colors). Maybe they were one of those off-brands that all taste the same?
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