Word came across this jelly bean fiend’s email not long ago that the Jelly Belly Candy Company had entered an agreement to sell the “iconic” (the words of the press release, not mine) bean-maker to Chicago-based Ferrara Candy. Those among us familiar with Ferrara’s version of jelly beans – Brachs and Sathers, for example – gasped in horror.
Although the Ferrara press release gushed about “beloved brands such as Black Forest®, NERDS, SweeTARTS, and Trolli”; folding the fifty-year-old Jelly Belly brand into a the bowels of a conglomerate wrapped within the framework of a worldwide confectionary holding company (Ferrero Brands) brings sad memories of many an “icon” sullied by a takeover specialist's drive to increase profits to cover a leveraged buyout.
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Here at fiend HQ we’ve sampled many of the wares of Ferrara (see below), a company that appears to ship carloads of their beans from factories in Mexico. Suffice it to say, we anticipate a change in quality that would profoundly disappoint the late Ronald Reagan, himself a huge fan of JBs.
We’re shivering in our boots over here, guys.
Previous reviews of beans from Ferrara:
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